Gilmore Girls Trailer

12/2

https://www.youtube.com/watch?v=kGGNNSmGDpU

This morning, while I was scrolling through Netflix, the trailer for the newest season of Gilmore Girls, A Year in the Life, started playing automatically. The first line was, "Did we order Chinese, Greek, and Italian food last night?" This goofy line made me immediately intrigued in the trailer, so instead of scrolling past it as I usually do, I watched it until the end. From the beginning, I noticed the use of music in this trailer to convey the message of this season of Gilmore Girls. Theme music carrying a carefree and happy vibe played in the background while the main characters, Lorelai and Rory, argued over tater tots and organic tacos. The music became calmer or more powerful in order to add to the 'dramatic effect' of what the trailer was displaying.

The light, silly vibes portrayed in this trailer were used to target Netflix customers who like easy-going, relaxing TV shows or who have watched previous seasons of Gilmore Girls. These sensations were accomplished using cuts of the main characters laughing and joking around in addition to music  reflecting the same feeling. I also noticed a strong emphasis on the relaxed lifestyle of Lorelai and Rory in this trailer. At one point, Lorelai's mother questions it, "And you're okay with this vagabond existence she's leading?" and it seems that the remainder of the trailer focuses on the "pros and cons" of this spontaneous lifestyle. Dramatic and emotional moments provide the 'cons' and joyful embraces and laughing on screen provide the 'pros' of this unexamined lifestyle, a huge 'selling point' for this show.

Finally, the trailer included a screen at the beginning that read, "Experience a Year in the Life". This line seemed like Netflix is trying to advertise this new season as if it was much more than what it really is. The advertisers are saying, "Gilmore Girls is not simply a TV show. It is an experience." This glorifies the very idea of watching TV, which is exactly what Netflix wants to do.