Clara's Clarifications

https://www.youtube.com/watch?v=LZFsDLXEfmU The commercial begins with a cook in the kitchen of a restaurant putting on headphones and beginning to set up a website using Wix. Then, out in the restaurant, the camera shows Gal Gadot and Jason Statham sitting at separate tables but making eye contact as if to say "it's go-time" as a group of obvious villains walks in. Then, Gadot slips off her high heel and starts fighting the 'bad-guys', defeating them one by one until she and Statham have wiped out the whole group. Then, Statham blows up the whole building. Finally, the cook, who has been oblivious to the entire incident, emerges from the kitchen and looks around as a narrator says, "To succeed in a disruptive world, Wix makes it easy to create your own stunning website." Within the first few seconds of watching this ad, I noticed that Wix was using the actress famous for playing "Wonder Woman". After watching the ad in full, I underst...

12/10 https://www.youtube.com/watch?v=XXsNgZ4amAM In this advertisement, Cadillac hoped to target ALL Americans, not only those on one side or the other of the divide in United States politics. To accomplish this, they chose to support an idea that would appeal to all of us: Unity. The ad begins with a loud scene of fighting and protesting and a narrator saying, "We are a nation divided," painting the picture of desperation to entice the viewer to watch the entire ad. Then, the tone quickly changes as the narrator says optimistically, "But what they don't tell you, what doesn't make the news is this: We carry each other forward, no matter who we are or what we believe." I noticed that the first scenes of protests and fighting were depicted in black and white, but as soon as the narrator began talking about the love and togetherness of the American people, the pictures came to life in color. I found this tactic to be very interesting and well though...

12/10 Ayesha Curry ad: https://www.youtube.com/watch?v=oqVg9QepxWk Zendaya ad: https://www.youtube.com/watch?v=JjyV0_JE1-Q First, I came across a Covergirl commercial featuring Ayesha Curry in which I immediately noticed the implicit message, 'If you wear our mascara, you'll be a star like Ayesha'. The ad opens with a close up of Ayesha Curry applying Covergirl's new mascara in her glamorous dressing room. Then, she walks onstage in slow motion as her voice says, "No matter the arena...I'm always in the spotlight." I feel that this line perfectly showed the technique Covergirl used to appeal to the audience. Covergirl focused on Ayesha's glamorous celebrity lifestyle, which translated into heavy use of Transfer/Association to satisfy the 'need for attention' and 'need to achieve'. I know that these techniques are very often used in the world of media, and that made me think about Covergirl's repeated messages and techniques. I...

12/3 MSNBC: http://www.msnbc.com/rachel-maddow-show/event-honoring-native-american-vets-trump-cant-help-himself Fox (0:00 to 2:59 relevant to this discussion): http://video.foxnews.com/v/5665923514001/?#sp=news-clips While reading the news today, I encountered a news story about President Trump's most recent offensive comment. During an event to honor Navajo Code Talkers, he said, “You were here long before any of us were here. Although we have a representative in Congress who they say was here a long time ago. They call her Pocahontas.” I immediately wondered, "What does Fox News have to say about this same incident? Do they deny that Trump's comment was racist? Do they defend his case?" So, I searched the website for Fox News and found the video above, in which this event is discussed for the first few minutes. I immediately noticed the tone of the man reporting the story. He said with a mockingly dramatic voice and a grimace on his face, "Alright! Acc...

12/2 https://www.youtube.com/watch?v=kGGNNSmGDpU This morning, while I was scrolling through Netflix, the trailer for the newest season of  Gilmore Girls, A Year in the Life,  started playing automatically. The first line was, "Did we order Chinese, Greek, and Italian food last night?" This goofy line made me immediately intrigued in the trailer, so instead of scrolling past it as I usually do, I watched it until the end. From the beginning, I noticed the use of music in this trailer to convey the message of this season of  Gilmore Girls . Theme music carrying a carefree and happy vibe played in the background while the main characters, Lorelai and Rory, argued over tater tots and organic tacos. The music became calmer or more powerful in order to add to the 'dramatic effect' of what the trailer was displaying. The light, silly vibes portrayed in this trailer were used to target Netflix customers who like easy-going, relaxing TV shows or who have watched pre...